Thursday, August 6, 2015

VenuG Presents: A One Much Louder Lesson on Customer Feedback To Vijay Nair & NH7 Weekender

The background for the blog is the lineup anounced by One Much Louder, Vijay Nair's excellent indie event management outfit, for the Annual NH7 weekender to be held between 24th October, 2015 to December 4-6, 2015 in 5 cities. Shillong(Oct 24-25), Kolkata(Oct 31-Nov1), Delhi(Nov 28-29) Pune(Dec 4-6) Bengaluru(December 4-5) Book tickets HERE

The whole line up HERE

If you look at the lineup, it consists of great musicians, not only talented, but also extremely creative indie & exponents of OC contemporary "outside mainstream" bolly/Molly or any wood (Except A R Rahman) 
But, But, But,
The sucker that I am for music & musicians, I passionately support indie musicians, by sharing their music, sharing their gig updates, and whenever I get the time, attend their gigs too. I have known many of them musicians & bands individually for years. But, as I ranted last year, when Parikrama(A Band celebrating their silver anniversary) was performing only an acoustic Jam session(corrected this year with acts at 3 places) & Kolkata Bands, like Cactus, Fossils performing not at Bengaluru, Pune or Delhi, but ONLY in Kolkata. Not having Bhayanak Maut or Amit Trivedi at Kolkata(Later added) & Not having International Acts (Megadeath this year is a great thing for Kolkata's Fanatic Metalheads)
What did I find this year???
Cactus , Fossils, Neel & The Nightbulbs, Pink Noise, Underground Authority the local Kolkata Bands playing ONLY AT KOLKATA!!! STUPID DECISION!!!
Also young Nishchay Parekh playing at Kolkata (Also at Shillong & My at Pune Too! I'm so happy for the kid I saw singing Mervin Gaye Blues at The American Centre Eons ago)
Now also seeing Soulmate & Lou Majaw perform at Shillong, The Raghu Dixit at Bengaluru & Faridkot at Delhi made me wild with anger!!!
Are you supporting indie music, when with such high priced tickets & a branded sponsor like Bacardi, you can't put bands, outside their home turf?
Many musicians on my Facebook timeline, might get offended by reading this blog post of mine, but hey, I've heard you all many times over. With such ticket prices, I may as well fly to Pune/Bangalore on the December 4-6 weekend and hear AR Rahman, Mark Robson, Dr L Subramaniam , Peter Cat Recording Naa? Logical no?
Further NH7 & OML have done injustice to Bands by not giving them new audience/Fans, Isn't my reasoning perfect?
Appalled I tweeted the following. 
Remember Offering A Bangali Hilda(Ilish in Bengaluru or Pune is better, & Thayir Shadam to a TamBrahm in Saddi Dilli,  or Mutta Stew/Appam (Egg Stew & Hoppers) to a Mallu like me in Kolkata, or Lassi/Mattha/Makki diyan rottiyaan ttey Season Da Saag to a Sardarni in Bengaluru. This is "Ghar ki Murgi Daal Barabar"
I tweeted THIS.

Vijay Nair's reply altogether shocked me. I'm a consumer hard to please, to me, a businessman(After all OML is a business for profit not an NGO Ya?) cannot take me for a royal ride, by giving me anything less than "VALUE FOR MY HARD EARNED MONEY"
Better listen to my counsel,


And here comes the punchline 
I started with "Customer is always right & when in doubt re-read rule one!!!

And the conclusion that, my sane counsel helps OML in the long run. I don't gain a thing if crowd get better options. If music lovers get more than their money's worth, I'm a happy man. I'm anyway a music keeda, I will anyway support indie musicians. Whether NH7 exists or not 
Following, Doing, Supporting & Mentoring Musicians for 37 years now, I'm not going to change. But if along with OML, musicians gain too, isn't it a win-win situation? Does it make any difference to the costing? Not that I know of!!

Here is a live example of what kind of crazy stuff I do.
If still OML/NH7/Bacardi/Weekender don't get it
God help them.
A guy, who trolls Zuckerberg & Get Facebook Messenger inside Facebook App itself 
Can never give you an improper advise .

Read what's below. 
It was posted on Instagram ... 

Sometimes a small ant can shake a mighty elephant 
Aesop's Fables told us a moral
In the fable
Fox & The Crane
Moral Never Cheat Your Guest.
Watch the video. & Read how Flipkart got funded.

Just Google :-)

"Forbes, Flipkart, Customer Service & VC Funding"

#VenuKiClass #influence #influencers #Timeline #Google #Search
1. 24th June, 2012 Rohin Dharmakumar's biased cover story appears online.
25th June, 2012, Sachin & Binny Bansal write to Editor, Forbes india that Rohin's article was one sided.
"Error 404 File Not Found."
25th June, 2012 Ashish Sinha Editor Forbes India responds.
"Error 404 File Not Found"
There is a #Twitter Outrage.
I find industry insiders poking fun at Sachin, Binny & Flipkart's outrageous valuations.
Also at a Mumbai Digital Marketer, Partner at Seedfund Mahesh Murthy(whose hunches I find correct at most of the time.
They're saying "Flipkart demand of $150 million is unrealistic, they may get at the most $50 million"
I myself analyse
COD, 24 hour delivery, deep discounts(In gist pampering their #customers
I write this  "Forbes, Flipkart, Customer Service & VC Funding"
FYI Facebook Acquiring Instagram & WhatsApp is the same analogy(Pampered registered users)
Hell breaks loose!!
VCs Fall over each other to Fund Flipkart.
The final tally is not $50/100/150/250/500 million.
A whopping $1 Billion.
And who reported it?
#Forbes 😘😁☝😊😝👍✌👌
THE BIGGEST GLOBAL FUNDING FOR ANY eCommerce Firms including $Baba
Post 1Billion Sale fracas another #blog post
"Leave alone flipkarf, Amazon won't be able to beat Snapdeal."
Got Snapdeal $600 million.
Question: What Did I get?
Answer: I got millions of Indians a bargain & cheap products, properly packed & delivered (Though lately Snapdeal is screwing up with late deliveries & wrong products) But flilkart is impeccable & prompt plus Cash on Delivery #COD Rocks
FYI eBay has vanished
Flipkart is costlier than PayTM, Amazon, Snapdeal in most of products but in my 26 year old daughter's words
"Dad!!! Flipkart/Myntra are costlier, but deliveries are faster, safer & dependable The rest suck in comparison!!!"
Queen, Prince & Princess
Who are YOU Dear Moneybag?

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